Your success on Amazon almost entirely depends on how well you are doing the marketing of your products. Sure, you can try to do it by your own and risk losing money and time and opportunity. Or you can rely upon us to manage your PPC and digital marketing.
A women's beauty product did manage to do around $30k worth of revenue on 2017 but the owners decided to go bigger on 2018. So they reached out to us and we started working from July keeping the holiday season in mind.
We first worked with their long tail keywords and ran PPC on them to rank them on page one. Then around September we started going heavy on the high volume keywords and within a month and half we got most of the big keywords within top of page one of the search result. The investment gave them good returns during the holiday period and they are still scaling up.
A kitchen and household items seller on Amazon reached out to us and asked for help with their PPC and launching of new products.
This client already had 28 successful products and knew very well about the Amazon game. Yet, with the recent changes in PPC they were struggling to maintain good ACoS for their legacy products and was bleeding too much money launching new products.
We onboarded them by performing listing audit and provided them with a complete marketing strategy.
In early 2019 everyone related to selling on Amazon was presented with a huge conundrum. And that is - whether or not to invest more on Amazon PPC. Because at that time running ads on other platfrom such as Google and Facebook seemed better, at lease ROI wise.
On the other hand Amazon's own PPC started to become very expensive. That meant more seller were trying to find ways to avoid Amazon PPC.
We remained convinced that Amazon's PPC is the way to go forward. You get this right and you'll have no problem selling well on Amazon.
This particular client only launched with one product and managed to achieve 3000% sales growth in less than 30 days entirely depending on Amazon PPC. They have since introduced 6 more products and projected to do around $1.2 million in sales before 2019 ends.
The seller has started selling early 2019 with just one product. Apart from getting bit of slow period during May they are only going upwards in terms of revenue generated.
We had the privilege of testing few new strategy as the seller gave us full freedom on doing whatever we wanted to do with the account.
As a part of the testing we tried out less used campaign strategies like 'Product Page Only' PPC and phrase match biddings. So far it has been working well but we may need to switch back to our core PPC strategy as we are approaching the holiday season.
Growth during slow times - June and July are the slowest two months in the whole year. In a way these times are tricky because a lot of the sellers don't know how to react to slowness of the market.
It's easy to get panic from low sales number and as a reaction most sellers end up running high bid high budget PPC campaigns which then results in even bigger loss.
However doing things right during this period can set the tone of how well you will do during the holiday period in November-December.
We have found a the best way to hold onto your sales momentum during slow period while increasing ranking position. Instead of losing on valuable PPC $ we use this time to build better positioning for the busiest time of the year.
Contact us today and find out how we can help you to find the right balance of Amazon PPC marketing during slow period.
After running few days of test campaigns we figure out which keywords are most likely to gain you maximum amount of sales. We then filter through your campaigns and keep the winners and turn off the underperforming keywords
One of the biggest reasons why campaigns don't do well is because it comes too hard for a single seller to manage and monitor a large set of datapoints on various keywords. Here at ACoS Pro we have internal tools and team members monitoring your campaign data everyday
We believe that any money you invest in paid marketing should only be done to achieve organic ranking. Otherwise you'll end up spending on marketing all your life. We and monitor campaigns to ensure that apart from getting sales you are also ranking towards page one
While Amazon PPC gives you the best ROI, it's important to run Non-Amazon ads such as Facebook and Adwords to take your products to a broader audience and achieve proper brand recognition. Which will help to bring in more customers and sales.
Phone: +1 202 389 9216